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Why Carriers Skip Tough Lanes Despite High Rates for Steady Wins

March 4, 2025

Carriers are increasingly rejecting difficult lanes—even at premium rates—favoring routes that pick up and reload with less time and mileage involved. Why? With so many “good” lanes available since February 24 – 28, 2025, in the US and Canada, hauling more at a good rate beats a few at a great rate, especially when tough lanes leave them stranded for reloads.

Efficiency Over Premiums

Good lanes—short hauls, quick turnarounds, and reliable backhauls near hubs—keep trucks moving and costs low. Tough lanes, with long drives, delays, or remote drop-offs, eat time and fuel, often dumping carriers in freight-scarce spots. For example, a tough 800-mile run at $3.75 per mile nets $3,000 over 48 hours, but two 400-mile trips at $2.75 per mile earn $4,400 in the same time—plus a better shot at the next load. With today’s tool efficiency, carriers know even better which areas are goldmines for reloads and which are dead zones.

Shippers Scramble, Carriers Strategize

Shippers with tricky freight are struggling to find takers, even with higher rates. Carriers, armed with smarter tools, prioritize volume and reload potential over one-off windfalls. Data shows rejection rates for tough lanes spiking, while acceptance holds strong for efficient routes.

The Bottom Line

In a market flush with options, carriers aren’t just chasing cash—they’re playing the long game with sharper insight. More good-rate loads in reload-friendly zones beat great-rate runs to nowhere. Since February 24 – 28, 2025, this shift’s been clear: efficiency pays.

Kreuz Logistics LLC